meet the founders

We're four friends, two couples, and all Canadians. We like dogs, and hanging poolside in Palm Springs together. But let's take it back a step...

 

When Jessica and Jeff were newly engaged, they knew they didn’t want a store-bought wedding band, "we wanted a ring with meaning that told a story, our story. So, we created one." Jeff, being a furniture designer and having a serious thing for casting, melted gold passed down from Jessica's Bubbie, Cookie, and cast it with Mayan mud from the Yucatán, a place he and Jessica hold near and dear.

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Fast forward to Palm Springs one month after saying  "I do"...

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On a trip to the desert with their good friends Jackie and Justin, the topic of Jeff's wedding band came up. This time, it was Justin who proposed — not with a ring, but a business plan. Amongst us was a storyteller (Jessica), designer (Jeff), brand expert (Jackie) and financial planner (Justin), all excited at the prospect of helping other people tell their stories through our rings.

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Shortly after, LUUM was born.